A recent Business Wire report on “The Global Reputation Economy: A New Asset Class for a New Era” put real numbers behind what leaders have long suspected: reputation isn’t a “soft” metric—it’s a value driver. The analysis (based on 2024–2025 research conducted by Burson Marsteller) found that organizations with the strongest reputations can outperform expectations by an average of 4.78% in unexpected annual shareholder returns.
In other words: Branding and Public Relations Don’t Just Shape Perception — They can MOVE outcomes.
PUBLIC RELATIONS BUILDS TRUST, CREDIBILITY & CRISIS READINESS
Earned media, speaking opportunities, and strategic visibility put third-party credibility behind your message—so the market isn’t relying on your own claims alone.
How PR Creates Value:
- Trust at Scale: Positive third-party coverage can build confidence faster than self-promotion.
- Stronger Stakeholder Belief: Investors, partners, and recruits read visibility as stability and momentum.
- Crisis Resilience: When a tough moment hits, you’re not introducing yourself—you’re activating existing relationships and credibility.
Questions to Ask Yourself and Your Team:
- Do your search results and media mentions reinforce the story you want stakeholders to believe?
- Do you have a clear crisis plan—and a trained spokesperson—ready to go?
- Are you proactively shaping your narrative, or only responding when something happens?
Need a Fresh Perspective and Battle-Tested Advice? The Cirlot Agency can help you identify the reputation assets that matter most in your industry—and build a Brand and PR strategy that’s designed to deliver measurable impact.
INSIDE, WE COVER:
- How a strong brand supports premium pricing, margin protection, and business development goals
- Why consistent marketing shortens the sales cycle and improves close rates
- The role of PR in trust, credibility, and crisis readiness
- How visible leadership attracts top-tier talent and partners
- Why brand clarity increases enterprise value – even if you’re not selling right now
- How strategic communication aligns your culture and reduces costly missteps
- The metrics executive teams should watch to track brand ROI