It is no surprise that the aerospace, defense and security industries are currently operating in an evolving business climate. Factor in sequestration, an upcoming election, international conflicts and the fact that we are in the midst of a major global economic crisis, and you’ll find that MarCom personnel have a real challenge on their hands.
The first line of defense for MarCom is don’t panic. There are steps you can take to make sure your brand survives, or perhaps even thrives, as we emerge from this uncertain climate. The second thing to remember is that you are by far not the only brand facing this uneasy situation.
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