In our fast-paced world, it can be hard to keep up with the best social media practices and trends. Good news is you don’t have to spend time reading articles on a small screen to get expert insights on the latest industry topics. All you need to do is listen closely!
The Cirlot team has a love affair with podcasts, and in the spirit of Valentine’s Day, we wanted to share the top five social media episodes from the shows that we love.
1. Shipshape Social Strategy for B2B {Download}
In this podcast, MarketingProfs host, Kerry O’Shea Gorgone, talks with Jonathan Wichmann, co-founder of Orca Social and previous head of social media at Maersk Line. The two discuss the nuances of B2B social media and how Wichmann turned a very traditional shipping company into a social media powerhouse.
2. What Digital Marketing will look like in 2015 with Mark W. Schaefer {Download}
On this episode of Twist Image, host, Mitch Joel, and regular guest, Mark W. Schaefer, take a look at what’s on the digital marketing horizon for 2015. In their conversation, they share insights on the forecasted challenges in the marketing and social media industries.
3. Aggregation And Ownership In The Digital Wild West {Download}
NPR’s Bob Garfield tackles the “economics, ethics and legality” of content aggregation on social media platforms during this episode of On the Media. Interviews with Dose CEO, Emerson Spartz, copyright lawyer, Richard Stim, and The New Yorker columnist, Andrew Marantz, highlight the challenges of outsourcing online content.
4. How to Manage 19 Social Media Channels {Download}
Dave Murray, Social Media Manager at Blue Cross Blue Shield of Michigan, discusses with SocialPro‘s host, Jay Baer, how his team integrates social media into their traditional marketing strategy to create content for 19 different social media channels. Murray also details how his team uses social listening and contributes to relevant conversations to engage their audience and reach their social media goals.
5. #SimplySocial Podcast: LinkedIn and B2B Marketing
Kevin Shively and Lucy Hitz, hosts of #SimplySocial, talk with Forbes Top 50 Influencer and LinkedIn Expert, Viveka von Rosen, about the growth of LinkedIn as a social media tool and resource, as well as the benefits and challenges of being a B2B marketer.
During the busy workday, it can be difficult to find time to keep up with current social media trends. But with these great podcasts, you don’t have to let that stop you. Listen in while getting ready in the morning, during your commute to the office or while you are eating lunch. You can even be productive while flying by bringing some ear phones along. So just kick back, relax and fall in love with these great podcasts to help you improve your social media approach.